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Kaelen Haworth

Creative Director & CEO, Kaelen. New York

Closet
Kaelen Haworth
“We just we launched e-commerce recently, which has been really interesting. Wholesale and retail is a difficult place right now, there’s no two ways around it. It’s a challenging place—there are so many brands and it’s hard to constantly have to tell people to pay attention to you. By doing more direct sales with e-commerce, we’re seeing what people really like, what they respond to, and who our customer is more and more. It’s helping us refine the aesthetic and figure out what people are really buying from us and why. It’s been really incredible to focus on more direct sales and we definitely want to do that more going forward. I know down the road that the goal is a brick and mortar store—at least one in a flagship destination. More direct access to the customer is something that’s really important in this day and age.”
Top, Chloé; Rings, Eva Fehren; Glasses, Linda Farrow
Kerri Scales

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