Keith Pollock, a guy with impeccable style, knows a thing or two about fashion and the role it plays in the digital space. Before becoming the editorial director of Elle.com, Pollock honed his skills working as the fashion director at men.style.com as well as spearheading the much-discussed resurrection of Interview magazine’s website. Keith has plenty of reasons to be content: Elle.com is one of the most-visited online adaptations of a print publication, generating original content on a hard-to-keep-up-with basis. Don’t let the abundance of information fool you—Pollock makes sure the quality is held to the highest standard. The web world is responding; he’s established Elle.com as the go-to source for witty fashion-centric information.